This Privacy Policy explains how LCR Group Holdings (“we,” “us,” or “our”) collects, uses, stores, and protects personal information when you access or use www.bythewillow.org (the “Website”) and our services (the “Services”).

Strictly necessary processing is used to operate and secure the Website. We use optional cookies and similar technologies only after you make a choice through our cookie controls, as described in Section 8.

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1. Information We Collect

We collect personal information in several ways, including when you visit or use the Website, create an account, create or update a will or other legal document (with or without an account), use any of our tools or features, provide information about other individuals, or interact with the Website through automated technologies.

Information You Provide When Creating an Account

When you create an account, we may collect:

• Email address
• Account login credentials

Information You Provide When Creating Documents or Using Services

When you use the Website to create a will or other legal document, store files, or use related services, you may choose to provide personal and sensitive information, including but not limited to:

• Full name and date of birth
• Mailing address, city, state, ZIP code, email address, and telephone number
• Gender, marital status, and information about family members or pets, where applicable
• Names and details of guardians, beneficiaries, executors, trustees, agents, or similar roles
• Information about assets and accounts, including descriptions, locations, or estimated values of property
• Charitable intentions or planned donations
• Healthcare-related preferences, including physicians or preferred hospitals
• Any documents or files you upload or store using our digital storage or vault features

Information You Provide About Others

You may choose to provide personal information about other individuals, such as beneficiaries, executors, agents, gift recipients, or contacts with whom you wish to share information. You should only provide information about others if you are authorized to do so or have obtained their consent. We use this information solely for the purposes described in this Privacy Policy.

Information Collected Automatically

When you use the Website, we may automatically collect:

• IP address
• Browser type and device information
• Pages visited and actions taken on the Website
• Cookies and similar technologies (see Section 8)

2. How We Use Information

We use personal information to:

• Provide, operate, and maintain the Services
• Create, update, and store user documents
• Process payments and manage subscriptions
• Communicate with you about your account or Services
• Provide customer support
• Send service-related notices and reminders
• Improve Website functionality and user experience
• Comply with legal obligations and enforce our Terms and Conditions

We do not sell personal information.

3. Legal Documents and Sensitive Information

Our Services may require you to provide sensitive personal information to generate legal documents (for example, wills or estate-related documents). This information is:

• Used solely to provide the Services you request
• Stored using reasonable administrative, technical, and physical safeguards
• Accessible only to you and to individuals you authorize, where applicable

We do not review, interpret, or use the content of your documents for any purpose other than providing the Services.

4. Payments

Payment information is processed by third-party payment processors. We do not store full credit card details on our servers. Payment providers receive only the information necessary to process transactions and are required to protect your information under their own privacy policies.

5. Sharing of Information

We may share personal information only in the following circumstances:

• Service providers: With trusted third parties who help us operate the Website and Services (e.g. hosting, payment processing, analytics), strictly as necessary
• Legal compliance: If required by law, court order, or government request
• Business transfers: In the event of a merger, acquisition, or sale of assets, with notice provided where required
• With your consent: When you authorize us to share information

We do not sell or rent personal information to third parties.

6. Data Retention

We retain personal information only for as long as necessary to:

• Provide the Services
• Maintain your account
• Comply with legal, tax, or regulatory obligations
• Resolve disputes and enforce agreements

You may request deletion of your information, subject to legal and operational requirements.

7. Your Privacy Rights

U.S. Privacy Rights (Including California)

Depending on your location, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of the sale or sharing of personal information (we do not sell personal data)

To exercise these rights, contact us using the details in Section 14. We may need to verify your identity before responding.

8. Cookies and Analytics

We group cookies and similar technologies into the following categories:

• Strictly necessary: authentication, security, session functionality, and remembering your cookie choice. These cannot be switched off.
• Preferences: optional support and feedback features that remember your choices.
• Analytics: tools that help us understand usage patterns and improve Website performance.
• Marketing: tools that measure campaigns and may help provide more relevant content on third-party platforms.

Optional categories are disabled by default. You may accept all optional cookies, reject them all, or select individual categories. Your choice is stored for up to 180 days. You can reset it by clearing this Website's cookies in your browser; the consent banner will then be shown again.

We may use third-party services such as Google Analytics, Facebook Pixel, AddThis, Appzi, or Tawk when the corresponding category is enabled. Withdrawing consent stops future optional processing and we attempt to remove related cookies accessible to the Website. You can also control cookies through your browser settings, although blocking strictly necessary cookies may affect Website functionality.

9. Marketing Communications

You may receive service-related communications (such as account notices or reminders) regardless of marketing preferences.

Marketing communications are sent only if you opt in. You can opt out at any time using the unsubscribe link or by contacting us.

10. Children’s Privacy

The Services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us.

11. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, loss, misuse, or alteration.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Third-Party Links

The Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Accessing third-party sites is at your own risk.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes are effective when posted on the Website. Continued use of the Services after changes are posted constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions about this Privacy Policy or your personal information, contact us at:

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This document is provided for informational purposes only and does not constitute legal advice.